About us

A young lifestyle brand creating garments to be worn with Anyone, Anywhere, Anytime. Focusing on a fair and sustainable production we deliver high quality organic products

Your style is a personal thing. Most of the time it is a thing you and your friends have in common. Since I got involved in multiple groups of friends, I noticed that I was adjusting my style to match my friends. Due to our spontaneous actions and my crazy friends, I often came to different occasions under- or overdressed. Soon I realized that I was not the only one having this struggle. Why isn’t there just a brand which you could wear with anyone, anywhere, anytime. That is when I came up with the idea to create Chèr Amis, which actually is more than just a brand, it is a lifestyle.

Noël Schoenmaker